Internet - a seductive medium of technological wiles and candy

A journey of a thousand sites begins with a single click. ~Author Unknown

Some days...well, some days I don't get it.

Like many of my contemporaries, I grew up on the Internet. I remember tagging along with my mother to her college computer lab and getting to use Web Crawler to find games. I remember the day we got a Dell computer with dial-up to go in Netscape - so high-tech. I remember when I started my first blog in the 9th grade.

I grew up on the Internet. But now, I'm on it. I'm one with the Internet - plugged into the Matrix, so to speak. I'm e-mailing, Facebooking, tweeting, blogging, uploading, downloading, doing the hokey pokey and turning myself around. Apparently, that's what it's all about.

With this degree of connectivity this is what I fail to understand: When sitting next to me in a cafe, how is it useful to Facebook me on your Crackberry to get me to look at a viral video on YouTube that someone Tweeted you?

Interpersonal communication is changing. Or maybe it's just etiquette.

Sharing Trial and Error

As a soon-to-be graduate, my experiences - from work to school to life - tend to fall into the category of Trial and Error (and yes, this category does indeed garner capitalization). I'm a planner from way back, but there's only so much lists, labels, and scheduling can get you before you actually have to do what you're planning. I know, that's a shocker.

My current exploration into Trial and Error land deals with client work. From PSAs and promo videos to brochures to news release, clients make everything real - and hard. I have no problem relaying that I've made some mistakes...okay, many mistakes...in how I've worked my clients. So, allow me to share what little wisdom I've gained so you can look 10 times smarter than the average, pre-graduated bear.

1. Patience is not just a virtue - it is a necessity. You may have an idea of what you want to do, but your client cannot see through your eyes. Explain everything in a manner that makes sense - JARGON= no. Plus, with patience comes...
2. Listening skills. Listen and learn, ladies and gents. You are not an Egyptian deity (unless you are, in which case, wow!) - omnipotence is not a skill you have in your toolbox.
   
3. Communication: Let it be constant! I'm talking weekly updates, people. And if they're not reciprocating, ask why! Is it the medium of communication? The time of the week/day you communicate? The fact that you use emoticons after every sentence? :(
4. Rates. Yes, the most uncomfortable thing ever, but you have to put your rate on the table in the beginning. In writing. You don't want to feel jilted and they don't want to feel sideswiped. Let financial transparency reign!
   
5. Time lines - have them. Start and end dates (even if they fluctuate later). Period.
6. Smile and breathe. Smiling helps everything - your mood, their mood, the Ozone layer... Okay, so I can't attest to the last item. Breathing helps you stay alive. Better moods and existence are key to happy projects.

That's my list for now. I have little doubt that there is more to come. Trial and Error is quite an interesting place to be. I only hope that it decides to change it's name to Trial and Success sooner than later.

The lastest Case Study: Amazon.com

Some days, the sight of missed PR opportunities makes me cringe.

And others, it makes me drool.

Today is a drooling kind of day, ladies and gentlemen.

It began simply enough: Shower. Breakfast (...or an apple followed by a mint as I ran out the door). Classes. RSS Feeds. Ah, the Feeds, specifically Tammy Pierce's Blog. And then as many blogs, articles, Tweets, and comments as I could get my hands on.

May I present AmazonFail 2009? Welcome to AmazonFail, where Amazon removes GLBT literature from sales rankings and search results claiming it to be "adult content" while keeping sex toys listed in the search bar. It's a new "glitch," according Amazon reps. Of course, this removal started in February, but sure, it's a brand-spankin' new "glitch."

The funny thing? At this point, it doesn't matter if it really is a glitch that removed this content - the Internet has taken this and run with it. This is Word of Mouth at it's Web 2.0 best - Blogosphere, Twitter, FB, Cafepress.

And Amazon's response?

...

The statement sent to inquiring news media, as linked to above. Nothing on it's homepage. Nothing in the media room online. No responses to social media. Just the original "glitch" quote to throw around until it gets limp and tired.

All I have to say: Crisis PR. You're doing it wrong.

Marketing: An Understanding

With graduation approaching at a devilishly quick pace, I've been thinking a lot about my future employment.

"What shall I do?" I ask myself.
"Something that will make you happy," I reply.
"...that's not a very helpful answer, Self," I say.
"Hey, I'm not Buddha, okay. Deal," I retort.

Clearly, my internal ramblings don't get me very far.

However, this topic has forced me to evaluate whether or not what my preferred field is actually what I think it is.

(BTW, thankfully, it is. At least, from what I've gathered.) Through my research I've stumbled upon the typical, "Understanding Marketing" analogies, AKA advertising is a sign about the circus.

I knew the Circus analogy. I did not hear the dating one:

"Understanding Marketing:

You see a fabulous girl/guy at a party. You approach them and say, "I’m fantastic in bed."

That’s Direct Marketing.

You’re at a party with a bunch of friends and see a fabulous girl/guy. You have one of your friends approach them, point at you and say, "She’s/He’s fantastic in bed."

That’s Advertising.

You see a fabulous girl/guy at a party. You approach them to get their telephone number. The next day you call and say, "Hi, I’m fantastic in bed."

That’s Telemarketing.

You’re at a party and see a fabulous girl/guy. You get up, straighten your clothes, walk up and pour them a drink. You open the door, pick up their bag after it drops, offer them a ride, and then say, "By the way, I’m fantastic in bed."

That’s Public Relations.

You’re at a party and see a fabulous girl/guy. They walk up to you and say, "I hear you’re fantastic in bed."

That’s Brand Recognition." (Glomped from Jokes-O-Matic)

Use this for college students and all marketing questions will be solved. And put into practice outside the classroom...

Amy's Remix

Stumbled upon this video...completely out of the blue...not like I made it...no....



Not my best work but a great experiment in chroma keying and motion. I can't wait to get to play with it more!

The Mystery Revealed!

Twitter. I may be closer to understanding you.

"How?" you may ask. Well...

1. I read things like this (Press release for The Cookie Diet) and go: o_0

2. I think, "People must see this messaging insanity!"

3. I go to Twitter and share the Link-O-Insanity.

4. People share in my disgust and pass the link on.

Ah, Twitter: I may just get you yet!


Toodles!

Talk What You Like Radio Talk Show

I just finished my 2009 MOJO Student Ambassador's radio interview with Hector Guzman, the Student Ambassador Maestro and web extraordinaire! It was a lot of fun and I hope that people will take a listen - even if my nervous energy resulted in "Vermont is not Canada" and/or "Vermont is small" jokes.

Kristen's Interview (30 minutes)

Enjoy!