Twitter. I may be closer to understanding you.
"How?" you may ask. Well...
1. I read things like this (Press release for The Cookie Diet) and go: o_0
2. I think, "People must see this messaging insanity!"
3. I go to Twitter and share the Link-O-Insanity.
4. People share in my disgust and pass the link on.
Ah, Twitter: I may just get you yet!