Tuesday, March 2, 2010


Ingratiate [verb] (ihn gray shee ayt)
  1. To gain favor with another by deliberate effort
  2. To seek to please somebody so as to gain an advantage
When bloggers share content made by others - specifically companies - on their blogs, it's of little doubt they're doing so in an attempt to ingratiate.

Perhaps they post the media because they legitimately like it or perhaps they have an agenda behind the action, but either way, it's an intelligent move.  With Google Alerts proliferating the marketing departments of many a corporation, the chance of someone at the company seeing the entry is substantial.  And, heck,  if a company can provide something to the (occasionally) open and echoing space that is a blog and please an audience, than why not re-purpose it?

By my own conclusion, by sharing a favorite Old Spice commercial with the Blogosphere, one may assume I'm angling for something.

In this case, I'm not - I just like it.

But, if I found myself suddenly in possession of a half-dozen or so Old Spice products to share with my XY-chromosome compadres, I wouldn't complain.

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