DIssonance

Dissonance [noun] (dihs uh nuhns)

1. A harsh and disagreeable combination, especially of sounds
   

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Rarely does post-decision dissonance hit me after making a purchase.  I'm not an impulse buyer when it comes clothing, electronics, or the latest music download (although, there have been occasions [*coughcough*MichaelBuble*coughcough* when I'm a tad trigger happy with iTunes].  I am, however, an impulse shopper.

The difference?

• Impulse buyers leave the store with something and feel bad about it for a time. 
• Impulse shoppers leave the store without purchasing but pine over an item for days, weeks, even years.  

For example: The Sweater, 2006.  The perfect, yet too expensive Sweater.  I tried it on, loved it, and put it back when I saw the price.  Since that faithful Fall day, I've pined - pined in a way that makes me mention The Sweater every Fall and Winter, to my family's shegrin.

See, while post-decision dissonance rarely hits me after making a purchase, it often goes on a full-frontal attack when I don't.