Sunday, January 31, 2010


Proliferate [verb] (proh lih fuhr ayt)
  1. To increase in number quickly

Viral videos are called such because their view count is quickly proliferated.  What makes a video worthy of such adoration? To me, surprise wins out above all else.  Anyone remember the Dramatic ChipmunkNora the piano playing cat? The Wedding entrance dance?  All unexpected moments with real world context that struck our funny bone and caused us to pass the link on to Aunt Sue, cousin Howard, and Mildred from the mail room.

So, the latest viral video: Hitler Responds to the iPad.  Take a historically malicious dictator, add the hype and/or dissatisfaction of the Apple iPad, mix it together, and we have a video worth proliferating.

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